A DECADE OF DEPECHE MODE
[From Bong 12, January 1991. Words: Jo Bailey.]
A look back at the release of Dreaming Of Me, ten years on.
February 20th 1991 sees the tenth anniversary of the release of Depeche Mode’s debut single ‘Dreaming Of Me’. Backed by the track ‘Ice Machine’, it was available on 7” format only – 12”s not being such a popular medium in the early ’80s.
February ’81 also saw the release of the ‘Some Bizzare’ album, which featured an early version of ‘Photographic’. In a review of this LP, Chris Bohn of the NME (7.2.81 issue) said of Depeche’s contribution: “(Photographic) features some very assured, neatly structured and entwined synth melodies, which are partially marred by the 30’s futuristic lyrics, but saved by the persistent quiver of a rhythm line.” He also referred to the song as “one of the LP’s mainstream highlights” (the other being Blancmange’s ‘Sad Day’)
Philip Hall of ‘Record Mirror’ described ‘Dreaming Of Me’ as “Floppy fringe music, as predictable and well crafted as any Ultravox song.” At the time, DM would rather have referred to it as “a pop song”. Vince Clarke was quoted as saying “I think the word ‘pop’ is really good…….. It’s a nice word” The reviews were fairly good for a debut single:-
“Bright propulsion, a pert tune and understanding synths just about redeem this one; it suffers from affected vocals that nearly become overbearing. The spoken words at the end are particularly effective, surrounded by tinkling sounds that evoke the dreamy atmosphere of the subject” Carol Clerk, Melody Maker 7.3.81.
“Despite the narcissistic title, ‘Dreaming Of Me’ is as sweetly unassuming a slice of electronic whimsy as anything by early OMD. Deadpan vocals, programmed rhythm rejoinders and a candyfloss melody make for a pleasant three minutes. Live, they look great, make comfortable background noises, but don’t really sustain attention for much longer than that” Chris Bohn, NME 28.2.81.
“Boys keep swinging. Depeche are among the best of the new breed of techno poppers and this wistful, melodic, soft ditty, verging on (eek!) electro-folk is destined (cross fingers) for Silicon Teens – style success. Romantic and dreamy right down to the reflective ‘ooh la la las’ bringing up the rear. Refreshing for its total lack of anything deep, meaningful, heavy or arty. [1] Very much an instant, Now sound” Betty Page, Sounds 21.2.81. (one of the ‘Singles Of The Week’)
‘Dreaming Of Me’ took almost two months to chart and eventually peaked at no.57. It remained in the chart for only four weeks and, according to Daniel Miller, who produced the single, instigated the flow of ‘Indie’ releases into the so-called ‘pop’ mainstream.
The top-selling records during the UK [sic] the week ‘Dreaming Of Me’ was released were; no.1 in the singles chart, ‘Shaddup Your Face’ by Joe Dolce, and no.1 in the album chart, ‘Kings Of The Wild Frontier’ by Adam & The Ants.
In a 1985 interview with ‘No.1’ magazine, Dave said “(Making records) wasn’t taken seriously at all, we weren’t thinking about getting into the charts at all, we just wanted to make a record.” Martin told ‘No.1’ “After the surprise success of ‘Dreaming Of Me’ we thought that this game wasn’t too difficult after all…… We all earnt a hundred quid so we thought ‘Blimey, we’re laughing’”.
Ironically, it was due mainly to Radio 1 that DM’s success really took off. Amazing really, when you think that in May ’88, ‘Little 15’ was released in the UK on import only due to DM’s “disillusionment with British Radio.”
In the ensuing ten years, Depeche Mode have gone from strength to strength, from the Canning Town Bridgehouse to the Pasadena Rose Bowl, leaving the majority of their musical peers behind. Their world-wide success has brought their fan following up from a few friends in 1981 to millions worldwide in 1991… What next?…
[1] - Well, well, well. What have we here? A section of this quote was, like the previous one, used in the sleeve notes to both the 1985 and 1998 editions of "The Singles 81-85", except all we get of it there is the strategically-edited "Deep, meaningful, heavy and arty". If that isn't pulling a fast one, I don't know what is, lads.