STORY OF OLD
[From Bong 28, December 1996. Words: Danny Zerbib.]
Summary: The fourth installment of a serialised Depeche Mode history, covering 1984. [1243 words]
This article is a considerably edited and re-written version of the original, which appeared in Bong 15 in 1991.
With many thanks to Doreen ("Cupido") in Germany for kindly scanning the pages of the original magazine.
(the entire of Bong 28 was a collection of biographical articles printed in earlier magazines)
It wasn’t long after “Construction Time Again” that Depeche Mode were at it again. Martin, working alone in his rented Berlin flat, immersed himself in writing love songs for the next album. This did not come as a surprise to the other members, though. “Martin’s in love again, see?” Fletch informed Melody Maker in an attempt to explain why the new songs did not wear the same political and environmental guise as the last album. He had taken a particular liking to the new material. “The point is too see something important and to write about it honestly, even if it’s only important to yourself. Some people tend to think that love songs shouldn’t be treated seriously, that it’s only if you’re writing about social problems that a song becomes serious.”
As if to contradict that point, “People Are People” was released in March, 1984, as the next single. Although it was arguable the weakest track on their forthcoming album, the song barrelled its way to No.4 on the British charts with little hesitation. In spite of (because of?) the song’s political and social implications, “People Are People” also succeeded in holding the No.1 spot in Germany for three weeks and punctured a hole into the U.S. Top 40, peaking at No. 13. Incorporating the use of the Synclavier, a machine which enabled the band to sample many different sounds and combine them together, this song contained samples of everything from acoustic bass drums to an airline hostess going through a pre take-off drill, and Peter Martin from Smash Hits was clever enough to suggest “It tends to induce movement in bodies that normally wouldn’t be seen dead on a dance floor.”
The success of “People Are People” was followed by a concert on June 2nd, where they shared the bill with Elton John, to a crowd of 50,000 in Ludwigshafen. The single, “Master and Servant” was released in August, and climbed to No. 9 in the U.K. bringing with it nothing but trouble. “It’s a song about domination and exploitation and we use the sexual angle to get that across,” Martin explained, at the same time trying to defend the song against accusations of indecency and obscenity. Interestingly enough, the sound of a snapping bull whip at the song’s intro was nothing more than Daniel Miller hissing and spitting into a mic. The band had to settle for this archaic alternative when attempts to sample a real whip [were] deemed hopeless.
“Some Great Reward” hit stores immediately afterwards, and the band found themselves genuinely satisfied with the end results. “We spent days doing just one or two sounds or rhythms this time – we went over the top really and it cost us a few bob, but it’s paid off because this is the first album we’re all really proud of. Not that we don’t like the others, it’s just that this one is so much better in terms of sound quality.”
Dave commented to Melody Maker: “I’m very pleased with the vocal sound on this one – it’s a lot to do with having confidence and a lot to do with being comfortable with the engineer (Gareth Jones – DM’s engineer since “Everything Counts”, who also co-produced Some Great Reward with the band and Daniel Miller). Also, I took a couple of lessons with Tona deBrett, scales and things, and I didn’t see much application to singing pop songs, I wanted to learn more about breathing control.”
Their next single, “Blasphemous Rumours”, a controversial and thought-provoking track, received mixed reviews and more attention than it deserved. After promoting the song by singing it on Top Of The Pops, the band received dozens of complaint letters, and were told they could never perform that song on T.O.T.P. again. “Religion seems to be a very touchy subject,” Martin commented. “You can sing about sex and nearly get away with it, but religion seems to stir people more. It wasn’t really intended to have that sort of effect. Because of the apparent controversy surrounding “Blasphemous Rumours”, (Melody Maker described the song as “a prime candidate for some official censor”), the band released it as a double A-side together with “Somebody”, a love ballad featuring Martin on vocals and Alan playing accompanying piano. Perhaps it was the empathy the single evoked, or the growing awareness of Ethiopia’s famine problem that spurred the song up the charts, but whatever the case, “Blasphemous Rumours” crept up to No. 16.
“Some Great Reward” was a smooth and calibrated album. As a “together” album, it was clearly their best work to date, but Andy imparted, “We’ve still got a long way to go before people will be proud to have Depeche Mode albums in their collection.” Maybe so, but probably not as far as one may think: the album clinched a No. 5 spot on the British charts. Journalist Penny Kiley commented, “The packaging of the LP, “Some Great Reward”, is an opposition of work and romance, real life and illusion. On stage, the package extends that opposition with the same quasi-industrial background and, out in front, pop stars.”
Riding on the success of their new album, Depeche Mode embarked on a three month tour of the UK and Europe, the Some Great Reward Tour, filming a sold-out show in Hamburg for a future video, and finishing just before Christmas 1984.
In March 1985, they embarked on a five week stint in America, finally carving out a place for themselves in the U.S. Charts. They became so popular in fact, that Sire Records released a compilation LP titled, “People Are People”, which featured various past singles and B-sides, re-introducing Depeche Mode to North America.
This was followed, in July, by a month of touring in Europe, but this time including some large festivals, with bands like U2 and the newly reformed Clash, as well as their own shows in Budapest and Warsaw, Depeche Mode’s first time in the “East”. In fact, it was on his 24th birthday, July 23rd, that Martin stood, with the rest of the band, on the stage of the Volan Open Air Football Stadium in Budapest, Hungary and listened as thousands of fans sang “Happy Birthday” to him. It was also on this final leg that Depeche Mode played their largest venue to date. Accompanying The Stranglers, The Cure, The Clash, Nina Hagen, Talk Talk, and the headlining Culture Club, DM played to 80,000 people in Athens, Greece. [1]
It was during this period that these “out in front pop stars” strayed from their “teeny wimp” image, dubbed by the media, and had taken to wearing leather and bondage gear. The critics began calling it Depeche Mode’s kinky phase, and referred to it as the “Southend Boys Bondage Look”. This didn’t bother the band though, their new image was as much a part of their history as the music they made. Besides, Depeche Mode does mean fast fashion…
Melody Maker summed up this album by saying, “It used to be okay to slag off this bunch because of their lack of soul, their supposed synthetic appeal, their reluctance to really pack a punch. “Some Great Reward” just trashes such bad old talk into the ground and demands that you now sit up and take notice of what is happening here, right under your nose.” The band added later on, “We hope that everybody will see it as our best yet, but journalists can be unpredictable. Then again, so can we…”
[1] - Let's just make clear that this was 80,000 people over two nights. This end section of the article has been largely re-written; the fact was clearer originally.