" Along with The Cure and New Order, their success here is based on their massive appeal to young Americans expressing a controlled rebellion. It's nothing to do with flag burning and spying for the Commies; it's more to do with wearing black in strange approximations of every white British youth cult since punk. "
Unusual article, describing Mute via the diverse lives of four of its bands. Consequently most of the article is not about Depeche Mode, but the article contrasts their big-league American success with the mixed achievements of other bands and paints a compelling broader picture. Seeing Depeche this way is a healthy corrective to anyone leaning too far towards imagining them as misunderstood outsiders. A bit on the fringe for Sacred DM, but fascinating nonetheless.
Electronic. Teutonic. Independent. European. Regardless of the reality of its catalogue, Mute Records has a certain image. Like any record label with a desire to survive and a vested interest in the truth, Mute, a British independent established in 1978, denies any image. But it's there. Even at its poppiest with Erasure, it maintains an intellectual air. It has a lot to do with the artwork; a great deal to do with its perceived independent integrity, and everything to do with the long shadows thrown by performance artist Diamanda Galas and musicians such as Nick Cave and Wire. Serious people.
Aware of the pitfalls of such pigeonholing, there are some Mute artists who are doing their level best to upturn the clichés. Take Douglas McCarthy of famed serious young men Nitzer Ebb, who are supporting Depeche Mode on their current US tour. Douglas was introduced to Bono of U2, a guest at Depeche's 40,000-plus New York stadium date. Douglas likes a drink or three. He insisted on referring to the rock pope as 'Bongo'. Bongo tells him he puts him in mind of a young Jerry Lee Lewis, and it's true that Douglas could probably give the piano-thumping hellraiser a good run for his money.
High above the crowd in a press box at the Giants stadium, he shakes a half-empty vodka bottle in the general direction of anyone he wants to talk to. Douglas is being what he later refers to as a "Turbo Bastard". "The Mode are Turbo Bastards as well. Maybe it's something to do with us all coming from Essex." Having just duped the assembled crowd of teenage Anglophiles into thinking he is an English industrial fetishist onstage, he hangs out of the window taunting the other support band The Jesus And Mary Chain with shouts of "Rock, Rock!". Of course they can't hear him, so he decides to try and capture their attention by climbing through the window of the box into the next one. In the course of his fumbling acrobatics he almost kills himself.
Similarly concerned with Mute misconceptions, Depeche Mode's singer Dave Gahan falls into the dressing room of new label-mates Inspiral Carpets after their first New York show. Pushing through the assembled label bosses keen to bag the group still shopping for an American contract, he drunkenly tells the Inspirals he can drink them under the table and stumbles around like Sid Vicious used to pretend to. The Manchester independent heroes are concerned with neither the record executives ready to talk dollars or drinking challenges from moody electronic pop groups. "Let's go out to a fucking club," says bass player Martyn Walsh, known to his friends as Bungle due to his apparent similarity to the children's TV puppet of the same name. "This is our first night in New York. Let's get cracking!"
Mute Records, having started out as a one-man, one-room operation in the late Seventies, reaches its twelfth year with America on its mind. US success has made its transatlantic operation a priority. Depeche Mode have a new album, "Violator", which has bobbed up and down the country's top five since its release. Erasure are doing a swift second round of 20,000-plus stadiums in less than a year. The interest both from US record labels and young American record buyers hooked by some romantic notion of electronic Englishness has almost begun to overshadow a European operation responsible for a uniquely oblique back catalogue. The label's founder and owner, Daniel Miller, is here to oversee the setting up of Mute America and watch the legal ping pong as Depeche Mode negotiate a new megabuck deal.
All of this may be surprising to those who associate Mute with Mark Stewart, Laibach or even Daniel himself. He provided the label with its first release: "TVOD" and "Warm Leatherette" (later covered by Grace Jones) were among the first minimalist synthesised pop songs. This proto-techno double A-sided single has much to do with the image the label still has. Its success with Depeche Mode and Erasure in any area of the world is hard to ignore, but unassuming synth innovator Daniel Miller as King of America? Dave Gahan as a stadium rival to Mick Jagger? Mute's success in the big country and the fact that Depeche Mode have a bodyguard each when they can probably walk down Basildon High Street in relative peace might make you sit up and listen. In America, Mute is all stretch limousines and big business.
What may surprise you more is that Mute America is as much to do with lads on the piss than the angst-ridden soundscapes that American Dance Orientated Rock radio has turned into a Depeche-led phenomenon. DOR, as it has come to be known, appeals to teenagers who refuse to subscribe to the American Dream; who would rather listen to New Order, The Cure and Nitzer Ebb than Bon Jovi or Bruce Springsteen.
Though a few days later, he'll be pissed up explaining his schizophrenic "Ron Dali" personality ("part arty bastard, part pisshead"), Depeche Mode's Alan Wilder is for the moment happy to chew on the odd grape and talk about the band quietly and carefully. The ever amiable Fletch joins him in a sumptuous hotel suite with a bird's eye view of Manhattan which illustrates just how far they have come. Both are keen to establish the fact that it has taken them ten years of touring to get such a good view of New York City. "We played the real shitholes here," says Fletch. "But we kept coming back and we'd keep doubling the crowds."
Along with The Cure and New Order, their success here is based on their massive appeal to young Americans expressing a controlled rebellion. It's nothing to do with flag burning and spying for the Commies; it's more to do with wearing black in strange approximations of every white British youth cult since punk. At the Giants stadium concert two days later, I meet my first goth-mod.
Depeche Mode are DOR heroes treated with the same degree of seriousness as New Order. They've managed to maintain the cult image crucial to DOR support. These kids in Doc Marten boots and fishtail parkas want the group to stay a high-school secret. Depeche Mode have to be careful. Major tour sponsorship is a real prospect for an act who will have played to over half a million people inside the next three months. "But we can't perform in front of a Pepsi logo," says Alan. "If they gave us a million dollars the only thing we'd let them do is put their name on the back of the ticket."
At the Giants stadium I get through the gate with a ticket advertising no particular soft drink. The huge scale of the event itself is breathtaking. It doesn't really matter what Depeche Mode are like.
The delicate edges of the songs on the current "Violator" album are roughed up for mass consumption, and while the others remain behind their keyboards for most of the performance, Dave Gahan activates the crowd with a display of rock showmanship only Roger Daltry could match. But Martin Gore's sensitively pervy songwriting survives, and for those in doubt as to where the group's heart lies, a middle section of songs drops to a whisper with a monochrome film show from photographer Anton Corbijn. The young crowd is silent for a while. It seems to sum up what Daniel Miller later tells me about how most people in the business seriously underestimate the artistic and intellectual capacities of young record buyers. "I've always opposed that idea." The film show over, the screaming starts again when Dave begins to rotate his pelvis like the big E. The group's appeal remains a complex issue.
At the other end of Mute's electronic rock and roll telescope, the end where everything looks smaller, Inspiral Carpets are sitting on sports bags full of expensive T-shirts outside their New York hotel. It's eight in the morning. "Where's the fucking van? " asks Craig. The group are back on the pavement without the luxury coaches and private tour caterers they are used to in Europe. The mooing audiences - a display of surreal mindlessness inspired by their UK Cow label - are also missing. The Inspirals are ten years behind Depeche Mode. But with their famed love of organisation, a business sense that has ensured that those who want to have bought their own houses, and a commitment that is almost frightening, it will probably take them only two years to catch up. The group are travelling to Boston to play, having knocked spots off New York last night with a show that came over loud and clear.