REACH OUT TOUCH FAITH
[From Bong 21, July 1994. Words: Brian Do.]
Summary: A continuation of the serialised Depeche Mode biography, this instalment covering the Violator era.
This article was reprinted, with amendments and a rewritten end section, in Bong 28 in 1996.
1. Your Own Personal Jesus
“Let me take you on a trip, around the world and back, and you won’t have to move, you just sit still.” That’s exactly what Depeche Mode did as they took the world on a very pleasant trip and showed them ‘the world in their eyes’. It was August of 1989 when an English paper ran an ad that simply stated, “Your own Personal Jesus” and gave a telephone number. Callers were treated to the sound of the new single from Depeche Mode, a band that for the last decade has continually grown in stature with legions of fans which now number in the millions throughout the world. “Personal Jesus” was an ingenious piece of work which went on to become one of the best selling 12-inch discs in American history, selling over a million copies and easily becoming the best-selling single in the Warner Brothers catalogue. It certainly looks as if Depeche Mode has found a little personal ‘Jesus’ of their own. The trip continues as the world eagerly awaited the next album.
During the time from their previous LP “Music For The Masses”, Depeche Mode had little time to rest. The Music For The Masses tour had ended in June of 1988 and it was but a few months after that when the band found themselves back in the recording studios. Martin Gore had just released his solo e.p. “Counterfeit”, and began concentrating on new lyrics for the next Depeche Mode album. For their new LP, the band enlisted the help of a new producer, Mark “Flood” Ellis and legendary mixer, Francois Kevorkian. Work began in Milan, Italy at the Logic Studios, then shifted to Axis in New York, London’s Church and Master Rock Studios, and ended at Puk in Denmark. What resulted was the emergence of a new LP marvellously titled “Violator”, which was immediately engulfed by the music industry and to this date has sold well over 6 ? million copies throughout the world.
2. World In Their Eyes
On March 20, 1990, Depeche Mode appeared for a promotional autograph signing at the music store The Wherehouse in West Los Angeles and what transpired was beyond anyone’s imagination. Over 10,000 fans overran the music store to catch a glimpse of the modern rock giants and were simply too much for the security staff to handle. Fearing a riot, the band was promptly dispatched back to their hotel by order of the L.A. Police Dept. which sent in over 130 officers to disperse the crowd. “It was pretty scary,” Dave Gahan recalls. “It was an out of control situation, but it worked out great for our (new) record.” Indeed it did. [1]
On every TV station was the headline caption – English rock band Depeche Mode stopped the traffic at Beverley and La Cienega today. Although the band was forced to depart early, the fans were treated to a special cassette release of “Something To Do” (metal mix), which was given free to its L.A. area supporters via a KROQ radio giveaway. The signing was intended to launch the new LP “Violator”, and launch it did. The album arrived exactly a decade after the band signed with Mute Records and showed music goers everywhere the world in their eyes. The LP quickly rocketed to platinum in several European countries including their homeland of England just months after its release in February. In France, Canada, and the U.S., “Violator” went double-platinum in sales. What was perceived to be a landmark year for the band turned out to be a complete world domination of the music industry.
3. Enjoying The Silence
“Violator” was a monster hit and climbed to No. 2 in Britain and No. 7 in the United States. The world stood in shock as the momentum of the new LP boosted “Personal Jesus” back into the music chart six months after its initial release, peaking at No. 1 on several U.S. alternative radio stations. MTV had long since adopted the song’s stunning video directed by photography genius, Anton Corbijn (of U2 and R.E.M. fame), and excerpted another mini-movie titled “Strange Too – Another Violation”.
The second single from the new LP, “Enjoy The Silence” was another million selling single that was released on February 5, 1990. The track has remained one of the strongest to date and went on to win the coveted British Single of the Year Award of 1990 given by listeners of BBC Radio 1. The track’s alluring chorus is evidence that the piece hit home with the fans. “All I ever wanted, all I ever needed is here in my arms. Words are very unnecessary, they can only do harm.”
The third single from “Violator”, “Policy Of Truth”, reunited Martin Gore with his religious tones as seen in the track’s lyrics. “You’ll see your problems multiplied / If you continually decide / To faithfully pursue / The policy of truth…” Although the single didn’t fare as well in sales as the first two singles, it has become a strong underground number with club goers and youths.
The final single “World In My Eyes” was released on September 8, 1990 and sailed high into the music charts landing at No. 5. [2] Nowhere else can you find the pleasing lyrics – “I’ll take you to the highest mountain / To the depths of the deepest sea / We won’t need a map believe me / Now let my body do the moving / And let my hands do the soothing / Let me show you the world in my eyes.” The B-sides to the single, “Happiest Girl” and “Sea Of Sin”, again fared high with club goers across the globe.
4. Depeche Mode’s World Violation
There was nothing that prepared the world for what was to come – Depeche Mode’s new tour in support of “Violator”. This was to be Depeche Mode’s longest and most successful tour yet. World Violation, as it was called, would take the band on a year long trip over five continents and playing to over 1,200,000 people. Tickets were bought immediately as box offices opened. In New York, 42,000 tickets were sold within four hours. Dallas’ 24,000 seat Starplex Amphitheatre sold out immediately as did the World Music Theater in Tinley Park, Chicago. In Los Angeles, where the now-traditional tour closer was to take place, 48,000 tickets for the last tour performance at Dodgers Stadium were sold within one hour of going on sale, two months even before the scheduled show. Within 72 hours, a second night was added and that sold out even faster.
By the tour’s end in August, the band had truly set out with what they had wanted to accomplish. They were in the driver’s seat and earned time for a much needed rest. The trip was now over and it wouldn’t be until Alan Wilder continued with his solo project and releasing the LP “Bloodline” that we would see any new material from Depeche Mode. However, the band had certainly staked their claim once again as the masters of the radio airwaves and dancefloors. Depeche Mode is indeed “fast fashion” that will never go out of style.
[1] - For more on the incident, read the article that appeared in Bong 9, or the transcript of the souvenir cassette given away by K-ROQ.
[2] - Possibly this is an American placing, but in the U.K. Policy Of Truth only reached No. 17.